Branding

Urban Fitness Studio

Complete brand identity for a boutique fitness studio focused on high-energy workouts and community building.

Project Goals

Create a bold, energetic visual identity
Appeal to urban professionals aged 25-45
Build a recognizable brand for franchise expansion

Design Approach

The identity combines bold typography with dynamic graphic elements that convey movement and energy. A vibrant color palette stands out in the fitness market while remaining versatile for various applications.

Project Gallery

Deliverables

Logo and visual identity system

Brand guidelines

Environmental graphics

Merchandise designs

Marketing collateral templates

Digital asset library

The Result

Urban Fitness successfully launched three locations in the first year, with brand recognition surveys showing 85% recall among target demographics in their primary market.

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