Branding

Sunrise Cafe Rebrand

A complete brand refresh for a beloved local cafe looking to modernize their image while honoring their 20-year legacy in the community.

Project Goals

Modernize the visual identity without losing brand recognition
Create a cohesive system that works across all touchpoints
Appeal to younger demographics while retaining loyal customers

Design Approach

We conducted extensive research on the cafe's history, customer base, and competitors. The new identity balances warmth and approachability with a contemporary aesthetic, using rich colors and custom typography that feels both fresh and familiar.

Project Gallery

Deliverables

Primary and secondary logos

Color palette and typography system

Brand guidelines document

Menu design templates

Signage and packaging concepts

Social media templates

The Result

The rebrand successfully positioned Sunrise Cafe as a modern destination while maintaining the warm, community-focused atmosphere their customers love. Social media engagement increased by 150% following the launch.

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